Reviving Heritage Through Fragrance: The Sakakini Perfume

Amr Ibrahim Mousa's Award-Winning Design Merges Luxury and History

Amr Ibrahim Mousa drew inspiration from the Sakakini Palace, a magnificent structure adorned with over 300 statues and intricate floral and vegetal decorations of the Italian Rococo type. The palace, however, has been largely forgotten and abandoned, a fate that Mousa seeks to change through his design. The Sakakini perfume packaging is a tangible reminder of the palace's beauty, featuring a magnetic dome on top of the bottle that replicates the palace's own glorious rococo dome.

The Sakakini perfume is not just a product; it's a mission. The aim is to create a luxurious and sophisticated brand that promotes Egypt's forgotten architecture and helps preserve its rich heritage. Profits from the sales will go towards restoration projects for the palace, allowing the architectural masterpiece to regain its former glory.

The perfume bottle, a glass container topped with a handcrafted metal dome, is a testament to the skill and craftsmanship of the artisans of Khan el-Khalili in Cairo. Each piece is unique, adding to the exclusivity of the product. The manufacturing process, while challenging, also serves to revive a dying industry, further contributing to the project's noble cause.

Amr Ibrahim Mousa's design has not gone unnoticed. The Sakakini perfume packaging was awarded Silver in the A' Packaging Design Award in 2022, a prestigious recognition given to designs that demonstrate outstanding expertise, innovation, and artistic skill. The award is a testament to the design's technical excellence and its ability to evoke positive feelings, amazement, and wonder.

In conclusion, the Sakakini perfume is more than just a fragrance. It is a symbol of Egypt's rich architectural heritage, a luxurious product that carries a piece of history, and a call to action for the preservation of the Sakakini Palace. Through this innovative design, Amr Ibrahim Mousa has shown how art and design can play a crucial role in cultural preservation and awareness.